“As digital and physical worlds become more seamless across the products and experiences we offer, we’re always seeking authentic ways to deepen our connection with fans, expand access points to Nike across our digital ecosystem and inspire a love of sport and play. “Airphoria represents a new, immersive experience for Nike as it amplifies its efforts in gaming and virtual products." said Ron Faris, VP/GM of Nike Virtual Studios. In addition, Airphoria items, such as the Airie and Maxxed Out Max Outfits, are now available in the Fortnite Item Shop and a real life limited Airphoria inspired collection has dropped on (available only in North America), directly linking the virtual world of Airphoria in Fortnite with Air Max.
By utilizing UEFN’s powerful tools, ability to bring in custom content, and creative flexibility, Nike has brought their vision of Airphoria to life for fans to engage with Air Max sneakers in an entirely new and captivating way. Building on a multi-year partnership with Nike, today we are featuring ‘Airphoria’, a visually stunning Fortnite island created using Unreal Editor for Fortnite (UEFN) with support from Fortnite creator studio Beyond Creative.Īirphoria transports players and their friends into a visually immersive Air Max-themed universe within Fortnite and is one of the first experiences built using UEFN by an industry-leading brand like Nike.
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